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  Pandora Jewelry has opened its brand new online store for Australian customers, laying the groundwork for its omnichannel presence in the local market.

  Pandora Charms President for ANZ Brien Winther lauded the move as part of Pandora's commitment to give customers a seamless experience in the physical and digital retail environments.

  "While our focus is on delivering a world-class in-store experience, the time has come for us to provide a way for people to purchase Pandora on a convenient, digital platform," said Winther. "Our online store is an important milestone for Pandora in Australia, and will allow us to complement our store network and strengthen the wonderful experience we provide consumers by giving them new ways to interact and engage with Pandora."

  "Today's customers are digitally savvy and they expect brands to be consistent with information and service, whether they are in-store, online or on mobile. We are pleased to be able to provide deliver the experience that our consumers have come to expect," he said.

  Amongst the features Pandora's new online sales channel is touting are:
  Free express shipping on all orders within Australia over $120
  The ability to return online purchases, either at a Pandora physical store or at any Australia Post Shop
  The same luxury packaging shoppers expect from Pandora's physical stores, including premium white boxes, velvet-lined foam inserts, and the options for a complementary bag, ribbon, and personalised messages
  A range of gift cards redeemable either in-store or online, in the form of a physical gift card or a printable electronic file
  A locally based customer support team
  Integration with existing Pandora Club membership accounts

  "A key component of our e-commerce strategy has been to align the online store with the in-store experience, mirroring the stylish aesthetic of Pandora concept stores," said Goins. "The design of the online store makes it easy for people to find what they need, allowing them to search by gift occasion, collection, theme, metal, stone, colour, price and category, across the full range of sterling silver and 14ct gold bracelets, charms, rings, earrings and necklaces," he said.

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